LSD THE AGENCY

A NEW GENERATION OF SMART

who is lsd?

LSD is a strategic pharmaceutical marketing company that puts strategy first to deliver the highest quality outputs, on time, every time, with excellence.

… an extension of your team

For over 15 years LSD has been recognized as the best in the business with unmatched problem solving, strategic thinking, and always delivering with excellence.

OUR MANTRA

On time, every time, with excellence.

CAPABILITIES

Being a leader in the pharmaceutical marketing space, LSD delivers high quality strategy, creative and execution through a process that combines first rate problem solving, decision making and project management capabilities, with a team that is bold, dynamic, creative and fun.

Strategy

The heart of everything we do.

Creative

Strategy brought to life.

Execution

Bringing it all home.

LSD’S APPROACH TO

OMNICHANNEL MARKETING

Multi-channel or omnichannel? It depends on the objectives and desired outcomes.

With omnichannel marketing, the consistency is beyond messaging and is more about a seamless customer experience. The focus is on the customer, not on the channel.

Either way, there are foundational elements that are necessary. Let LSD help you find that perfect balance to optimize your customer engagement strategy.

What we offer:

Strategic Planning & Projects

Portfolio Planning
Corporate Planning
Brand Planning
Functional Area Planning
Competitive Gaming
Value Story Development
Virtual Meetings

New Product Planning & Launches

New Product Evaluation
Launch Plans
Launch Meetings

Advisory Boards & Medical Education

Advisory Boards
Strategic Facilitation & Reporting
Content Development
Medical Writing
Scientific Exchanges
Virtual Meetings

Brand Development & Adaptation

Corporate & Brand Identity
Global Brand Adaptation
Brand Book Development
Brand Story Development
Logo Development

Digital & Multimedia Capabilities

Website Development
Email Blasts
Interactive Digital Tools
SEO
Social Media
Video production
Webinars
Podcasts
Animations

Sales & Marketing Tools

Creative Campaigns
Interactive Tools
Conference Materials
Booth Design & Execution
eDetail Aids & Tools
Print Brochures & Materials

Patient Support & Educational Materials

Patient Testimonials
Starter Kits & Support Kits
Patient Brochures
Disease Education Tools
Dosing Reference Cards
PSP Projects

Live Events & Conferences

National Sales Meeting
Corporate Events
Launch Meetings
Conference Management
Panel Discussions & Interactive Tools

PAAB & ASC Proficiency

We are experts and can help guide you through this tricky process.

FIND OUT WHAT MAKES US DIFFERENT

LSD IS RIGHT FOR YOU WHEN

Grey Matter Matters

CLIENTS

We’ve got a long history of great relationships in the pharmaceutical industry.
We get it, we do it, we deliver it.
We make it easy for you.

TESTIMONIALS: LSD Makes PEOPLE HAPPY

“I have had the good fortune and pleasure of working directly with Lita and her team for almost 20 years. I can say with confidence that Lita is one of the most knowledgeable and strategic life sciences partner I have ever worked with.”

If you want to hear more glowing testimonials first hand, get in touch and we will connect you with one of our clients who can answer your questions directly.

If we haven’t been part of Your past oR present. . .

. . . WE can be part of your future.

SUCCESS STORIES

We help a wide variety of amazing clients execute strategies that drive results, gain insights and leave a lasting impression.

Below are three different clients, three different areas of focus, all amazing results.

CASE STUDY

Success with Strategy

A bold strategy starts with a very deep understanding of the business challenge at hand!

LEARN MORE

CASE STUDY

Success with Creativity

‘Creative’ creative results in meaningful and impactful branding for programs, not just products!

LEARN MORE

CASE STUDY

Success with Execution

A holistic approach adds significant value and synergy across every project deliverable!

LEARN MORE

How can we help?

Connect with us to learn about what we’ve done and the successes we can build together.

LET'S CHAT

OUR TEAM

Small; In a Big Way. We’re a tight-knit team who work seamlessly together. All of us are hands-on and care deeply; we punch above our weight taking serious pride in what we do.

Fast, efficient, bold and unafraid to ask the difficult questions, the LSD team will work with you to achieve amazing results (and have some good fun).

Our Core Client-Facing Team

LITA
GLASSMAN

Founder & President

more

MELISSA
FLORENCE

Senior Director & VP of Strategic Planning

more

JESSIE
BENOLIEL

Senior Director & VP of Strategy

more

Julia
Finlay

Creative Director

more

Seana
Rubie

Director of Copy & Editorial Services

more

Maria Munoz
del Moral

Director of Finance & Operations

more

Riley
Dipucchio

Operations Manager

more

Victoria
Alfano

Strategist and Account Manager

more

Jaclyn
Diamond

Strategist and Account Manager

more

Jordyn
Smith

Strategist and Account Manager

more

Joshua
Mamaril

Art Director

more

Inna
Valchuk

Art Director

more

LITA GLASSMAN

Founder & President

MELISSA FLORENCE

Senior Director & VP of Strategic Planning

JESSIE BENOLIEL

Senior Director & VP of Strategy

Julia Finlay

Creative Director

SEANA RUBIE

Director of Copy & Editorial Services

MARIA MUNOZ DEL MORAL

Director of Finance & Operations

RILEY DIPUCCHIO

Operations Manager

Victoria Alfano

Strategist and Account Manager

Jaclyn Diamond

Strategist and Account Manager

Jordyn Smith

Strategist and Account Manager

Joshua mamaril

Art Director

Inna Valchuk

Art Director

The Rest of our Team

Editorial Director & Medical Editor – Wendy
Creative Supervisor & Designer – Erin
Design Studio Director – Keith

Post Production Supervisor – Anna
3D Designer – James
Onsite Supervisor & Print Production – Terry

Senior Video Editor – Stan
Senior Video Producer – JP
Proofreader – Chanel

LSD GIVES BACK

We pride ourselves on not only being excellent at work, but also being excellent people.

WARNING: Working with LSD may become addictive.

Contact

We are ready and waiting to chat with you.

HEAD OFFICE

602 Mount Pleasant Rd
Toronto, ON
M4S 2M8

EMAIL US!

Check Out Our WOW! (Win of the Week)

Our WOW

(Win of the Week)

Natalia Izotova

“I've been working with the LSD agency for 3 years in the Spinal Muscular Atrophy disease area. They have been my agency of choice to develop promotional tools, patient videos, and educational decks. I really appreciate their strategic input, creative excellence and timely execution. I specifically turn to them on patient-facing projects. The LSD Team has a unique capability to build connection with patients and represent our organization with empathy and professionalism. They strive to deliver on their promise – 'Always on time, always excellent'. ” ( Feb. 28, 2022 )

Silver and Merit Award (Digital Health Awards)

LIBERTYVILLE, IL — The Health Information Resource Centerˢᵐ announced the winners in the spring session of its 23rd annual Digital Health Awards® which honors the world’s best digital health resources. The competition, which is held twice yearly, featured 65 categories in the following entry classifications: Web-based Digital Health; Mobile Digital Health Resources; Personal Digital Health Devices / Wearables; Digital Health Media / Publications; Digital Health — Social Media; and Connected Digital Health. A panel of 53 experts in digital health media served as judges and selected gold, silver, bronze, and merit winners from more than 700 entries. ( Spring 2021 )

Garry Egan

“I wanted to reach out on behalf of our team to thank the LSD team for all their efforts in supporting our virtual launch meeting. Your efforts really made a difference to the success of the launch meeting and the final product exceeded our expectations. Your team provided support in all aspects of our meeting from the critical elements like the launch strategy, creative, branding and the kickoff sessions, to smaller details (cookies), mailings to the field and the social event. Not just an agency but a true strategic partner, your team was with us every step of the way to ensure the flawless execution of our virtual launch meeting. My thanks to you and the entire team for all the hard work and creativity that went into the success of our meeting.” ( Oct. 8, 2021 )

Pranav Saha

“I wanted to reach out and let you know that the series of educational videos on Thalassemia that we created together are a big hit. The annual Cooley's Anemia Foundation Conference was last month, and it was great to meet patients and families in person again. It also inspired me to re-post the videos: I posted the videos to YouTube and shared them with a few global Thalassemia Facebook groups. I wanted to share with you that the feedback has been phenomenal. Thanks again for the investment you made in helping tell this story!” ( Sept. 15, 2021 )

Julie Aggio

“I wanted to personally thank LSD for the tremendous contribution to our important launch. You provided unparalleled strategic guidance and support. Your tenacity, commitment and relentless efforts to overcome one barrier after another has been truly remarkable. You are a force to be reckoned with, and we are lucky to have you in our corner. Your wealth of experience and knowledge within the industry undoubtably helped propel us to where we are today. I personally learned so much from you and it has been an honour to work alongside you on this project. It’s unbelievable how many things the team juggled and managed throughout this project, ensuring that we met all our aggressive timelines. From relentlessly targeting stakeholders for ad board/meeting attendance to facilitating numerous amounts of contracts/agreements, managing all the details for many meetings, branding, and the creation of all our tools. You truly brought exceptional project management skills to this initiative. We threw a lot at you and you always managed to deliver with exceptional quality.” ( Sept. 7, 2021 )

Omer Ariburnu

“Through a series of strategic meetings, LSD was able to move a large team with differing perspectives to consensus efficiently. While everyone’s voice was heard, we did not get ‘stuck’ on any one point and the LSD process enabled us to keep moving forward. It was notable that goals and objectives for each meeting were clearly identified, that meeting times were respected and never went overtime, and the summary notes were complete and effective in setting us up for the next interaction. All in all, good work by the LSD team.” ( Aug. 17, 2021 )

Glenn Myers

“I’ve had the absolute pleasure of working with LSD The Agency on different projects related to oncology pharmacy practice. I am reassured when LSD is involved in an educational initiative because of their attention to detail and desire to provide a quality service. LSD is consistently at the top of their game by providing professional and comprehensive insight which supports the education needs of our oncology pharmacy profession. Their extensive experience working with the pharmacy profession is evident through their ability to problem solve and see things from the perspective of the pharmacy team. I look forward to working with LSD far into the future.” ( Jul. 24, 2021 )

Chris Fournier

“We received many positive comments about both the content and look/feel of the deck. I would like to say a huge thank you to you and the team at LSD for the work you did on this project. We know you put in a lot of time and care to deliver what we were looking for and we are truly grateful.” ( Jul. 29, 2021 )

Silver and Merit Award (Digital Health Awards)

Spring 2021

"LIBERTYVILLE, IL — The Health Information Resource Centerˢᵐ announced the winners in the spring session of its 23rd annual Digital Health Awards® which honors the world’s best digital health resources. The competition, which is held twice yearly, featured 65 categories in the following entry classifications: Web-based Digital Health; Mobile Digital Health Resources; Personal Digital Health Devices / Wearables; Digital Health Media / Publications; Digital Health — Social Media; and Connected Digital Health. A panel of 53 experts in digital health media served as judges and selected gold, silver, bronze, and merit winners from more than 700 entries."

Omer Ariburnu

Aug. 17, 2021

PRANAV SAHA

Thalassemia patient

Sept. 15, 2021

GLENN MYERS BScPharm, ACPR, RPH

Horizon Health Network

Jul. 24, 2021

"I’ve had the absolute pleasure of working with LSD The Agency on different projects related to oncology pharmacy practice. I am reassured when LSD is involved in an educational initiative because of their attention to detail and desire to provide a quality service. LSD is consistently at the top of their game by providing professional and comprehensive insight which supports the education needs of our oncology pharmacy profession. Their extensive experience working with the pharmacy profession is evident through their ability to problem solve and see things from the perspective of the pharmacy team. I look forward to working with LSD far into the future."

Chris Fournier

Jul. 29, 2021

"We received many positive comments about both the content and look/feel of the deck. I would like to say a huge thank you to you and the team at LSD for the work you did on this project. We know you put in a lot of time and care to deliver what we were looking for and we are truly grateful."

Julie Aggio

Sept. 7, 2021

“I wanted to personally thank LSD for the tremendous contribution to our important launch.
You provided unparalleled strategic guidance and support. Your tenacity, commitment and relentless efforts to overcome one barrier after another has been truly remarkable. You are a force to be reckoned with, and we are lucky to have you in our corner. Your wealth of experience and knowledge within the industry undoubtably helped propel us to where we are today. I personally learned so much from you and it has been an honour to work alongside you on this project.
It’s unbelievable how many things the team juggled and managed throughout this project, ensuring that we met all our aggressive timelines. From relentlessly targeting stakeholders for ad board/meeting attendance to facilitating numerous amounts of contracts/agreements, managing all the details for many meetings, branding, and the creation of all our tools. You truly brought exceptional project management skills to this initiative. We threw a lot at you and you always managed to deliver with exceptional quality.”

Garry Egan

Oct. 8, 2021

Natalia Izotova

Feb. 28, 2022

I've been working with the LSD agency for 3 years in the Spinal Muscular Atrophy disease area. They have been my agency of choice to develop promotional tools, patient videos, and educational decks. I really appreciate their strategic input, creative excellence and timely execution. I specifically turn to them on patient-facing projects. The LSD Team has a unique capability to build connection with patients and represent our organization with empathy and professionalism.
They strive to deliver on their promise – 'Always on time, always excellent'.”

CASE STUDY

Success with
Strategy

A Bold Strategy starts with a very deep understanding of the business challenge at hand.

HOW

LSD, as the strategic partner of this major pharmaceutical company, strongly recommended zigging, while the rest of the global organization zagged.

WHY

Because we took a longer 3-5 year view of the market and the competitive landscape and determined the long play was based on zigging.

RESULT

5 years after a very successful launch of the brand, the product has remained the market leader in the Canadian landscape. Additionally, Canada has also held onto the number 1 position of competitive market share across all global affiliates, while the vast majority of the other affiliates have lost that leadership position to the competition.

CASE STUDY

Success with
Creative

'Creative' creative can result in meaningful and impactful branding around programs, not just product

WHAT

The treatment paradigm in a specific disease area was rooted in legacy treatment goals.

While there had been numerous attempts to evolve the treatment paradigm with educational programs and other projects, what they were missing was a simple visual representation that was both easy to understand and able to capture a new way of thinking.

HOW

LSD took a strategic concept and added creative branding, which was then ingrained in all instances of external communications, promotional materials and educational decks.

RESULT

The campaign that was created in Canada was picked up globally – not just by the parent company, but by external stakeholders that helped change the overall treatment paradigm.

CASE STUDY

Success with
Execution

A holistic approach adds significant value and synergy across project deliverables!

WHAT

What’s common in rare diseases is the need to blend promotion, education, digital outreach and advocacy together, to ensure the right patient had access to the right information at the right time. LSD, as the agency of record for a major pharmaceutical company, developed and executed a cohesive plan that touched all aspects of commercialization.

HOW

From interacting with key opinion leaders, to touching patients directly, working with their advocacy groups, and creating educational outreach, there was one cohesive story woven through everything that drove towards early intervention.

RESULT

Heightened awareness about a rare disease, faster linkage to care for potential patients, and enhanced pathways for accessing treatment.

A passionate communicator and problem solver, Lita has clocked over 35 years in the pharmaceutical industry; from commercial Vice President of the biotech giant, Amgen Canada, to leading her own strategic agency - LSD. From the beginning, and for over 15 years, LSD has partnered with some of the most successful biotech and pharma start-ups and giants alike, to help them make important and challenging strategic decisions. When she is ‘in’, she is ‘all in’ and won’t rest until the client is happy. Her mantra is smart, strategic solutions… on time, every time, with excellence.

“Working hard IS playing hard if you love what you do.”

CONTACT

416-671-5066

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Lita

There is no problem or challenge that can’t be solved. With over 8 years of experience at LSD, Melissa combines her knowledge of pharmaceuticals with her logical yet out of the box thinking. As an analytical thinker, Melissa remains focused on delivering strategic solutions, regardless of the project. With her experience and success to date, she is now mentoring the next generation of excellence at LSD. Prior to LSD, Melissa studied Communications with a focus on Science. She’s always up for a challenge and won’t stop until she finds the right solution for each and every client.

“If you can dream it, you can do it.” - Walt Disney

CONTACT

416-209-9128

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Melissa

There isn’t anything Jessie won’t say no to. If you want something done with speed, accuracy and a splash of pizazz, she is just a phone call away. Jessie has been with LSD for over 7 years, and has worked across multiple therapeutic areas and has lead numerous projects. With a passion for problem-solving and smart, strategic solutions, Jessie loves tackling anything thrown her way. Prior to LSD, Jessie worked in Marketing & Advertising at a telecommunications company after graduating from the Ivey School of Business. In her role as Senior Director, she is leading the next generation at LSD to become critical thinkers and deliver smart, strategic solutions, with their own splash of pizzaz.

“You've got to get up every morning with determination if you're going to go to bed with satisfaction."

CONTACT

416-995-5026

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Jessie

Work hard, have fun, make a difference. Julia is dedicated to providing user-friendly solutions to visual identity problems. At LSD, she is focused on helping clients reach their strategic goals by crafting value-based designs in digital and print. Julia studied Graphic Design and User Experience at George Brown College. She is always working to bring new ideas and technologies to the table.

“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.” - Charles Eames

CONTACT

647-281-5390

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Julia

Seana has worked in the pharmaceutical communications industry for over 20 years, first as a “suit”, helping pharma clients move their business forward, then as a medical writer, effectively communicating to an array of audiences from paediatrics to specialists. During this time, Seana has written in just about every therapeutic category, mastering the fine art of navigating regulatory processes, PAAB, and ASC along the way. Seana enjoys pushing the boundaries of creativity, while still respecting industry regulations and remaining true to a brand’s promise.

“We rise by lifting others”
– Robert Ingersoll

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Seana

Maria is an Accounting and Finance professional with an Honour’s BA in Administrative Studies and a CPA, CGA. Apparently, she was born to be an accountant, already counting and ordering her toys as a child, and worked her way up from bookkeeper to her current position. She continues to be passionate about numbers and balancing the books, carrying out every task, big or small, with determination and attention to detail. She is very excited about contributing to the ongoing growth and success of LSD. “To love what you do and feel that it matters, how could anything be more fun?” – Katherine Graham

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Maria

Get the job done fast, get the job done right. There is nothing more important to Riley than executing on a project in an efficient manner while making sure the client is always happy with the end product. With experience in Wealth Management as well as the direct assistant to the CEO of a cannabis company, Riley brings a young and fresh mindset to the LSD team. His expertise in everything digital plus his great people skills allows him to connect with clients on a personal basis. With a business background graduating from Western University, Riley is eager to solve any strategic problem that comes his way.

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” ― Winston Churchill

CONTACT

416-409-5950

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Riley

Victoria’s bench strength actually starts at the bench. Having pursued a Master's Degree in Biology and Molecular Genetics from Queen's University, Victoria is one of those unique people who not only loves science, but is also intrigued and fascinated by the marketing industry. Her background in scientific writing will be a key resource to help LSD create compelling and engaging messages while accurately representing scientific studies and information. "What matters isn't storytelling. What matters is telling a true story well." - Ann Handley

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Victoria

Jaclyn brings a strong background in scientific understanding and a creative mindset to LSD. She joined the LSD team after completing her Master of Science in Microbiology and Immunology studying how bacterial infections spread through the body. Jaclyn works across a diverse range of therapeutic areas and uses her natural problem-solving ability to intertwine strategy into all of her projects.

“Today is your opportunity to build the tomorrow you want.” - Ken Poirot

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Jaclyn

Jordyn is LSD's newest team member and brings a unique perspective to the team as a result of her diverse experience. After pursuing a Masters of Science at Western University in the Cardiorespiratory Health Sciences Lab, Jordyn jumped into entrepreneurship and gained vast experience in sales, marketing and management as she built a brand from the ground up. Jordyn started her next chapter with LSD to integrate her scientific knowledge with her experience and bring unique solutions to clients.

"The only way of finding the limits of the possible is by going beyond them into the impossible." - Arthur C. Clarke

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Jordyn

Inline-skating, longboarding, and cycling; name a place and he’ll be there one way or another. Joshua has an insatiable curiosity that has led him to explore the world of computers, photography, and graphic design. He is also an observer who loves to analyze all things design-related and learn what made them beautiful and successful. With a keen interest in typography and editorial, his goal at LSD is to use everything he has learned to create functional yet pleasing designs.

"Can it be done better?" - Jerry Lemelson

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Joshua

With a keen eye for the smallest details and seeing the whole picture simultaneously, Inna can bring outstanding work into everything she does. With endless curiosity about the world, graphic design, and crafts, she constantly seeks new challenges and adventures. Her goal at LSD is to use her knowledge and experiences gained through various sources to create the best possible outcomes for clients.

“Where there is a will, there is a way." - Pauline Kael

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Inna

LSD CANNABIS

HIGH'R us NOW
AND TELL ALL
YOUR BUDZ

Built on 35 years of success in pharma land, with a name like LSD, it was inevitable we would get into Cannabis

Strategy

With unmatched marketing expertise, we are here to help you develop kick-ass strategies that will position your organization uniquely in this ever crowded space.

We know the rules and know how to work within them, all while pushing the boundaries.

CREATIVE

If you’ve seen one bud, you’ve seen them all. Our creative approach is to identify untapped ways of describing and showcasing your brands.

And if you don’t have a brand yet, wait to see what we can create for you.

EXECUTION

We deliver a full spectrum of assets from websites to marketing materials to social media campaigns and even live events. Our integrated approach makes it easy for you andmemorable for your consumers.

OUR OFFERINGS

We work in both the medical and recreational spaces.

LSD THE AGENCY

who is lsd?

CAPABILITIES

Strategy

Creative

Execution

Strategic Planning & Projects

New Product Planning & Launches

Advisory Boards & Medical Education

Brand Development & Adaptation

Digital & Multimedia Capabilities

Sales & Marketing Tools

Patient Support & Educational Materials

Live Events & Conferences

PAAB & ASC Proficiency

CLIENTS

SUCCESS STORIES

CASE STUDY

Success with Strategy

CASE STUDY

Success with Creativity

CASE STUDY

Success with Execution

OUR TEAM

LITAGLASSMAN

MELISSAFLORENCE

JESSIE BENOLIEL

JuliaFinlay

SeanaRubie

Maria Munozdel Moral

RileyDipucchio

VictoriaAlfano

JaclynDiamond

JordynSmith

JoshuaMamaril

InnaValchuk

LITA GLASSMAN

MELISSA FLORENCE

JESSIE BENOLIEL

Julia Finlay

SEANA RUBIE

MARIA MUNOZ DEL MORAL

RILEY DIPUCCHIO

Victoria Alfano

Jaclyn Diamond

Jordyn Smith

Joshua mamaril

Inna Valchuk

Contact

HEAD OFFICE

Our WOW

(Win of the Week)

Silver and Merit Award (Digital Health Awards)

Spring 2021

Omer Ariburnu

Aug. 17, 2021

PRANAV SAHA

Thalassemia patient

Sept. 15, 2021

GLENN MYERS BScPharm, ACPR, RPH

Horizon Health Network

Jul. 24, 2021

Chris Fournier

Jul. 29, 2021

Julie Aggio

Sept. 7, 2021

Garry Egan

Oct. 8, 2021

Natalia Izotova

Feb. 28, 2022

CASE STUDY

Success with Strategy

HOW

WHY

RESULT

CASE STUDY

Success with Creative

WHAT

HOW

RESULT

LITA
GLASSMAN

MELISSA
FLORENCE

JESSIE
BENOLIEL

Julia
Finlay

Seana
Rubie

Maria Munoz
del Moral

Riley
Dipucchio

Victoria
Alfano

Jaclyn
Diamond

Jordyn
Smith

Joshua
Mamaril

Inna
Valchuk

Success with
Strategy

Success with
Creative

Success with
Execution