WE ARE LSD

A New
Generation
of Smart

who is lsd?

LSD is an independent, full service consulting, marketing and communications agency with a strong focus in pharma, healthcare and cannabis.

… an extension of your team

For over 15 years LSD has been recognized as the best in the business with unmatched problem solving, strategic thinking, and always delivering with excellence.

OUR MANTRA

On time, every time, with excellence.

CAPABILITIES

LSD delivers high quality strategy, creative and execution through a process that combines first rate problem solving, decision making and project management capabilities, with a team that is bold, dynamic, creative and fun.

Strategy

The heart of everything we do.

Creative

Strategy brought to life.

Execution

Bringing it all home.

What we offer:

Strategic Planning & Projects

Portfolio Planning
Corporate Planning
Brand Planning
Functional Area Planning
Competitive Gaming
Value Story Development
Virtual Meetings

New Product Planning & Launches

New Product Evaluation
Launch Plans
Launch Meetings

Advisory Boards & Medical Education

Advisory Boards
Strategic Facilitation & Reporting
Content Development
Medical Writing
Scientific Exchanges
Virtual Meetings

Brand Development & Adaptation

Corporate & Brand Identity
Global Brand Adaptation
Brand Book Development
Brand Story Development
Logo Development

Digital & Multimedia Capabilities

Website Development
Email Blasts
Interactive Digital Tools
SEO
Social Media
Video production
Webinars
Podcasts
Animations

Sales & Marketing Tools

Creative Campaigns
Interactive Tools
Conference Materials
Booth Design & Execution
eDetail Aids & Tools
Print Brochures & Materials

Patient Support & Educational Materials

Patient Testimonials
Starter Kits & Support Kits
Patient Brochures
Disease Education Tools
Dosing Reference Cards
PSP Projects

Live Events & Conferences

National Sales Meeting
Corporate Events
Launch Meetings
Conference Management
Panel Discussions & Interactive Tools

PAAB & ASC Proficiency

We are experts and can help guide you through this tricky process.

FIND OUT WHAT MAKES US DIFFERENT

LSD IS RIGHT FOR YOU WHEN

Grey Matter Matters

CLIENTS

We’ve got a long history of great relationships.
We get it, we do it, we deliver it.
We make it easy for you.

TESTIMONIALS: LSD Makes PEOPLE HAPPY

“I have had the good fortune and pleasure of working directly with Lita and her team for almost 20 years. I can say with confidence that Lita is one of the most knowledgeable and strategic life sciences partner I have ever worked with.”

If you want to hear more glowing testimonials first hand, get in touch and we will connect you with one of our clients who can answer your questions directly.

If we haven’t been part of Your past oR present. . .

. . . WE can be part of your future.

SUCCESS STORIES

We help a wide variety of amazing clients execute strategies that drive results, gain insights and leave a lasting impression.

Below are three different clients, three different areas of focus, all amazing results.

CASE STUDY

Success with Strategy

A bold strategy starts with a very deep understanding of the business challenge at hand!

LEARN MORE

CASE STUDY

Success with Creativity

‘Creative’ creative results in meaningful and impactful branding for programs, not just products!

LEARN MORE

CASE STUDY

Success with Execution

A holistic approach adds significant value and synergy across every project deliverable!

LEARN MORE

How can we help?

Connect with us to learn about what we’ve done and the successes we can build together.

LET'S CHAT

OUR TEAM

Small; In a Big Way.

We’re a tight-knit team who work seamlessly together. All of us are hands-on and care deeply; we punch above our weight taking serious pride in what we do.

Fast, efficient, bold and unafraid to ask the difficult questions, the LSD team will work with you to achieve amazing results (and have some good fun).

Our Core Client-Facing Team

LITA GLASSMAN

President, Head of Strategic Planning

MELISSA FLORENCE

Managing Director, VP Strategic Planning

JESSIE BENOLIEL

VP, Director of Operations

BRYAN RANDALL

Creative Director, Chief Tech Officer

Seana Rubie

Director of Copy & Editorial Services

STEPHANIE SHER

Manager, Finance & Administration

Julia Finlay

Senior Art Director

Riley Dipucchio

Senior Account Manager

Caroline Brysting

Senior Planner & Senior Strategist
(UK & EU)

Victoria Alfano

Account Manager and Medical Copywriter

Jeremy Shiff

Account Manager

Joshua mamaril

Junior Graphic Designer

LITA GLASSMAN

President, Head of Strategic Planning

MELISSA FLORENCE

Managing Director, VP Strategic Planning

JESSIE BENOLIEL

VP, Director of Operations

BRYAN RANDALL

Creative Director, Chief Tech Officer

SEANA RUBIE

Director of Copy & Editorial

STEPHANIE SHER

Manager, Finance & Administration

Julia Finlay

Senior Art Director

RILEY DIPUCCHIO

Senior Account Manager

CAROLINE BRYSTING

Senior Planner & Senior Strategist
(UK & EU)

VICTORIA ALFANO

Account Manager and Medical Copywriter

JEREMY SHIFF

Account Manager

JOSHUA MAMARIL

Junior Graphic Designer

The Rest of our Team

Editorial Director & Medical Editor – Wendy
Creative Supervisor & Designer – Erin
Design Studio Director – Keith

Post Production Supervisor – Alexis
3D Designer – James
Onsite Supervisor & Print Production – Terry

Senior Video Editor – Stan
Senior Video Producer – JP
Proofreader – Rebecca

LSD GIVES BACK

We pride ourselves on not only being excellent at work, but also being excellent people.

WARNING: Working with LSD may become addictive.

LSD Cannabis

Built on 35 years of success in pharma land, with a name like LSD, it was inevitable we would get into Cannabis

LEARN MORE

Contact

We are ready and waiting to chat with you.

HEAD OFFICE

602 Mount Pleasant Rd
Toronto, ON
M4S 2M8

EMAIL US!

I have had the good fortune and pleasure of working directly with Lita and her team for almost 20 years. I can say with confidence that Lita is one of the most knowledgeable and strategic life sciences partner I have ever worked with. Her deep understanding of the biopharma environment along with her excellent facilitation skills enabled our teams to develop and deliver superior quality strategic and tactical plans. She has an outstanding ability to work across therapeutic areas with excellent knowledge of the industry and the inner workings of the Canadian regulatory/payor environment. An asset for any company looking to launch, grow and improve its capabilities.

If you want to hear more glowing testimonials first hand get in touch and we will connect you with one of our clients who can answer your questions directly.

LET'S CHAT!

CASE STUDY

Success with
Strategy

A Bold Strategy starts with a very deep understanding of the business challenge at hand.

HOW

LSD, as the strategic partner of this major pharmaceutical company, strongly recommended zigging, while the rest of the global organization zagged.

WHY

Because we took a longer 3-5 year view of the market and the competitive landscape and determined the long play was based on zigging.

RESULT

5 years after a very successful launch of the brand, the product has remained the market leader in the Canadian landscape. Additionally, Canada has also held onto the number 1 position of competitive market share across all global affiliates, while the vast majority of the other affiliates have lost that leadership position to the competition.

CASE STUDY

Success with
Creative

‘Creative’ creative can result in meaningful and impactful branding around programs, not just product

WHAT

The treatment paradigm in a specific disease area was rooted in legacy treatment goals.

While there had been numerous attempts to evolve the treatment paradigm with educational programs and other projects, what they were missing was a simple visual representation that was both easy to understand and able to capture a new way of thinking.

HOW

LSD took a strategic concept and added creative branding, which was then ingrained in all instances of external communications, promotional materials and educational decks.

RESULT

The campaign that was created in Canada was picked up globally – not just by the parent company, but by external stakeholders that helped change the overall treatment paradigm.

CASE STUDY

Success with
Execution

A holistic approach adds significant value and synergy across project deliverables!

WHAT

What’s common in rare diseases is the need to blend promotion, education, digital outreach and advocacy together, to ensure the right patient had access to the right information at the right time. LSD, as the agency of record for a major pharmaceutical company, developed and executed a cohesive plan that touched all aspects of commercialization.

HOW

From interacting with key opinion leaders, to touching patients directly, working with their advocacy groups, and creating educational outreach, there was one cohesive story woven through everything that drove towards early intervention.

RESULT

Heightened awareness about a rare disease, faster linkage to care for potential patients, and enhanced pathways for accessing treatment.

A passionate communicator and problem solver, Lita has clocked over 35 years in the pharmaceutical industry; from commercial Vice President of the biotech giant, Amgen Canada, to leading her own strategic agency – LSD. From the beginning, and for over 15 years, LSD has partnered with some of the most successful biotech and pharma start-ups and giants alike, to help them make important and challenging strategic decisions. When she is ‘in’, she is ‘all in’ and won’t rest until the client is happy. Her mantra is smart, strategic solutions… on time, every time, with excellence.

“Working hard IS playing hard if you love what you do.”