LSD THE AGENCY

A NEW GENERATION OF SMART
WORK WITH US

who is lsd?

LSD is an award-winning strategic pharma marketing company that puts strategy first to deliver the highest quality outputs, on time, every time, with excellence.

CAPABILITIES

Being a leader in the pharmaceutical marketing space, LSD delivers high quality strategy, creative and execution through a process that combines first rate problem solving, decision making and project management capabilities, with a team that is bold, dynamic, creative and fun.

Strategy

The heart of everything we do.

Creative

Strategy brought
to life.

Execution

Bringing it all home.

LSD’S APPROACH TO

OMNICHANNEL MARKETING

Multi-channel or omnichannel? It depends on the objectives and desired outcomes. 

With omnichannel marketingthe consistency is beyond messaging and is more about a seamless customer experience. The focus is on the customer, not on the channel. 

Either way, there are foundational elements that are necessary. Let LSD help you find that perfect balance to optimize your customer engagement strategy.

LSD Omni Channel Image

LSD’S APPROACH TO

OMNICHANNEL MARKETING

Multi-channel or omnichannel? It depends on the objectives and desired outcomes. 

With omnichannel marketingthe consistency is beyond messaging and is more about a seamless customer experience. The focus is on the customer, not on the channel. 

Either way, there are foundational elements that are necessary. Let LSD help you find that perfect balance to optimize your customer engagement strategy.

LSD Omni Channel Image
LSD Omni Channel Image
What we offer:
Strategic Planning & Projects

Portfolio Planning
Corporate Planning
Brand Planning
Functional Area Planning
Competitive Gaming
Value Story Development
Virtual Meetings

New Product Planning & Launches

New Product Evaluation
Launch Plans
Launch Meetings

Advisory Boards & Medical Education

Advisory Boards
Strategic Facilitation & Reporting
Content Development
Medical Writing
Scientific Exchanges
Virtual Meetings

Brand Development & Adaptation

Corporate & Brand Identity
Global Brand Adaptation
Brand Book Development
Brand Story Development
Logo Development

Digital & Multimedia Capabilities

Website Development
Email Blasts
Interactive Digital Tools
SEO
Social Media
Video production
Webinars
Podcasts
Animations

Sales & Marketing Tools

Creative Campaigns
Interactive Tools
Conference Materials
Booth Design & Execution
eDetail Aids & Tools
Print Brochures & Materials

Patient Support & Educational Materials

Patient Testimonials
Starter Kits & Support Kits
Patient Brochures
Disease Education Tools
Dosing Reference Cards
PSP Projects

Live Events & Conferences

National Sales Meeting
Corporate Events
Launch Meetings
Conference Management
Panel Discussions & Interactive Tools

PAAB & ASC Proficiency

We are experts and can help guide you through this tricky process.

FIND OUT WHAT MAKES US DIFFERENT
LSD IS RIGHT FOR YOU WHEN
Grey Matter Matters

CLIENTS

We’ve got a long history of great relationships in the pharmaceutical industry.
We get it, we do it, we deliver it.
We make it easy for you.

TESTIMONIALS: LSD Makes PEOPLE HAPPY
“I have had the good fortune and pleasure of working directly with Lita and her team for almost 20 years. I can say with confidence that Lita is one of the most knowledgeable and strategic life sciences partner I have ever worked with.” 
If you want to hear more glowing testimonials first hand, get in touch and we will connect  you with one of our clients who can answer your questions directly.
If we haven’t been part of Your past oR present. . .
. . . WE can be part of your future.

SUCCESS STORIES

We help a wide variety of amazing clients execute strategies that drive results, gain insights and leave a lasting impression.
LSD Design Work
Truth About SMA Websit on Desktop and Mobile
DARE Virtual Event
EPCLUSA Patient Guide and Kit
HOPE Awards Website and Assets
SMA Patient Video
Apobiologix Website
CDT Box with Assets
Gilead Full 360 Event Backdrop
DAC Training Website
SPINRAZA Patient Brochure Samples
EPCLUSA 5 Year Gift
Truth and Myth Animated SMA Banner

MUSE Creative Awards

Silver Winner
The MUSE Creative Awards is a prestigious international advertising awards platform, celebrating excellence and innovation in the realms of creative design, advertising, and digital media. The MUSE Creative Awards recognize projects that push the boundaries and set new standards for digital media. LSD was recognized for our forward-thinking approach in developing a website for a virtual Pharmacy Education Course. With our in-house strategic & creative capabilities, our team conceptualized and executed an award-winning website that produced a seamless end-to-end customer experience.

NYX Award 2022

Gold Winner
The NYX Awards was established in 2018, and recognizes those who possess extraordinary calibre across all facets of industries and mediums internationally. With thousands of applications from more than 60 countries, the NYX Awards competitively recognizes projects that are at the forefront of the industry. LSD has been recognized as a winner of the 2022 NYX Award for Event Materials, to which LSD was able to effectively pivot for a series of events which transitioned from in-person to online over the past few years. LSD’s ability to be agile in an ever changing market ensures we’re always ready for what’s next.

VEGA Digital Awards

Gold in 3 Categories
Winning an award for outstanding creative is very rewarding.  But winning across 3 categories – best content, best mobile visual and best pharmaceutical in the category of website and Mobile sites is a reflection of our business model: combining the best of strategy, creative and execution.

LSD is the recipient of 3 prestigious VEGA Digital Awards, that seek to recognize and honour outstanding performance, talent and effort of the best digital and creative professionals.

DIGITAL HEALTH AWARDS

Silver and Merit Award
The Digital Health Awards recognize and honor the world’s best digital health resources across a variety of categories. The 2021 Awards had more than 700 entries, and LSD is thrilled to be the recipient of the Spring 2021 Digital Health Award for the Best Digital Health Resource. This prestigious award highlights the effectiveness of the LSD model- taking a strategic approach throughout the entire project to deliver excellence in execution. 

How can we help?
Connect with us to learn about what we’ve done and the successes we can build together.

OUR TEAM

Small; In a Big Way.

We’re a tight-knit team who work seamlessly together. All of us are hands-on and care deeply; we punch above our weight taking serious pride in what we do.

Fast, efficient, bold and unafraid to ask the difficult questions, the LSD team will work with you to achieve amazing results (and have some good fun).
Our Core Client-Facing Team
A headshot of Lita

LITA
GLASSMAN

Founder & President

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A headshot of Melissa

MELISSA
FLORENCE

VP, Strategy and Account Management

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A headshot of Jessie

JESSIE 
BENOLIEL

VP, Strategy and Account Management

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A headshot of Julia

Julia
Finlay

Creative Director  

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A headshot of Seana

Seana
Rubie

Director of Copy & Editorial Services

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A headshot of Maria

Maria Munoz
del Moral

Director of Finance & Operations

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A headshot of Riley

Riley
Dipucchio

Operations Manager

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A headshot of Jordyn

Peter
Kyriazis

Senior Graphic and Web Designer

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A headshot of Victoria

Victoria
Alfano

Director, Strategy and Account Management

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A headshot of Jordyn

Jillian
Elman

Senior Manager, Strategy and Account Management

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A headshot of Jaclyn

Jaclyn
Diamond

Senior Manager, Strategy and Account Management

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A headshot of Jordyn

Jordyn
Smith

Senior Manager, Strategy and Account Management

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A headshot of Jordyn

Abbi
Angola

Graphic and User Experience Designer

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A headshot of Lita

LITA GLASSMAN

Founder & President

more
A headshot of Melissa

MELISSA FLORENCE

VP, Strategy and Account Management

more
A headshot of Jessie

JESSIE BENOLIEL

VP, Strategy and Account Management

more
A headshot of Julia

Julia Finlay

Creative Director

more
A headshot of Seana

SEANA RUBIE

Director of Copy & Editorial Services

more
A headshot of Maria

MARIA MUNOZ DEL MORAL

Director of Finance & Operations

more
A headshot of Riley

RILEY DIPUCCHIO

Operations Manager

more
A headshot of Riley

Peter Kyriazis

Senior Graphic and Web Designer

more
A headshot of Jordyn

Jordyn Smith

Senior Manager, Strategy and Account Management

more
A headshot of Victoria

Victoria Alfano

Director, Strategy and Account Management

more
A headshot of Jaclyn

Jaclyn Diamond

Senior Manager, Strategy and Account Management

more
A headshot of Inna

Jillian Elman

Senior Manager, Strategy and Account Management

more
A headshot of Inna

Abbi
Angola

Graphic and User Experience Designer

more
The Rest of our Team
  • Editorial Director & Medical Editor – Wendy
  • Creative Supervisor & Designer – Erin
  • Design Studio Director – Keith
  • Post Production Supervisor – Anna
  • 3D Designer – James
  • Onsite Supervisor & Print Production – Terry
  • Senior Video Editor – Stan
  • Senior Video Producer – JP
  • Proofreader – Chanel
Five Stars

Jason Gunawan

Marketing Manager
The team at LSD has been an indispensable strategic partner to me over the course of my time working with them. They were instrumental in supporting our recent product launch meeting, providing everything from strategic input to logistical execution. I was consistently impressed with the amount of passion and dedication that the team provided to ensure our meeting went smoothly. In addition to the business aspects of the launch meeting, LSD helped create and organize a fun social event for the team that made the week even more successful and enjoyable…

MARGARET GUNARSONS

Commercial Lead, Rare Disease
“We went through an in-depth pitch process In preparation for the launch of a new product. LSD came out as the clear winner with their strong strategic capabilities, creative thinking, and practical approaches. Through our work together, they have delivered on their promises without fail, starting with strong strategic planning, and best-in-class advisory board work. LSD is truly a vested partner; they understand our business and they understand the importance of customer and patient focus in all that they bring to the table.”

TINA CROSBIE

Clinical Pharmacist, Hematology
“I have been in attendance at a number of Advisory Board meetings managed by LSD.  The principal, Lita Glassman, has a great gift of making sure everyone feels included and is valued in the conversation. She has the ability for attendees to feel like we are sitting around the table in person despite doing the meeting through zoom.
I especially appreciate the way she ensures all voices are heard, when a sea of hands come up at the same time.  She notes who may not have spoken recently…

NATALIA IZOTOVA

Marketing Lead, Neuromuscular Disease
“I’ve been working with the LSD agency for 3 years in the Spinal Muscular Atrophy disease area. They have been my agency of choice to develop promotional tools, patient videos, and educational decks. I really appreciate their strategic input, creative excellence and timely execution. I specifically turn to them on patient-facing projects.  The LSD Team has a unique capability to build connection with patients and represent our organization with empathy and professionalism.
They strive to deliver on their promise – ‘Always on time, always excellent’.”

GARRY EGAN

Associate Director, Marketing
“I wanted to reach out on behalf of our team to thank the LSD team for all their efforts in supporting our virtual launch meeting. Your efforts really made a difference to the success of the launch meeting and the final product exceeded our expectations. Your team provided support in all aspects of our meeting from the critical elements like the launch strategy, creative, branding and the kickoff sessions, to smaller details (cookies), mailings to the field and the social event. Not just an agency but a true strategic partner…

PRANAV SAHA

Thalassima Patient
“I wanted to reach out and let you know that the series of educational videos on Thalassemia that we created together are a big hit. The annual Cooley’s Anemia Foundation Conference was last month, and it was great to meet patients and families in person again. It also inspired me to re-post the videos: I posted the videos to YouTube and shared them with a few global Thalassemia Facebook groups. I wanted to share with you that the feedback has been phenomenal. Thanks again for the investment you made in helping tell this story!”

JULIE AGGIO

Manager, Product Marketing
“I wanted to personally thank LSD for the tremendous contribution to our important launch.
You provided unparalleled strategic guidance and support. Your tenacity, commitment and relentless efforts to overcome one barrier after another has been truly remarkable. You are a force to be reckoned with, and we are lucky to have you in our corner. Your wealth of experience and knowledge within the industry undoubtably helped propel us to where we are today. I personally learned so much from you and it has been an honour to work alongside you on this project…

OMER ARIBURNU

Affiliated Head – CE&O, Canada
“Through a series of strategic meetings, LSD was able to move a large team with differing perspectives to consensus efficiently. While everyone’s voice was heard, we did not get ‘stuck’ on any one point and the LSD process enabled us to keep moving forward. It was notable that goals and objectives for each meeting were clearly identified, that meeting times were respected and never went overtime, and the summary notes were complete and effective in setting us up for the next interaction. All in all, good work by the LSD team.”

GLENN MYERS

Pharmacist
“I’ve had the absolute pleasure of working with LSD The Agency on different projects related to oncology pharmacy practice. I am reassured when LSD is involved in an educational initiative because of their attention to detail and desire to provide a quality service. LSD is consistently at the top of their game by providing professional and comprehensive insight which supports the education needs of our oncology pharmacy profession. Their extensive experience working with the pharmacy profession is evident through their ability to problem solve and see things from the perspective of the pharmacy team. I look forward to working with LSD far into the future.”

CHRIS FOURNIER

Vice President, Marketing Access and Government Relations
“We received many positive comments about both the content and look/feel of the deck. I would like to say a huge thank you to you and the team at LSD for the work you did on this project. We know you put in a lot of time and care to deliver what we were looking for and we are truly grateful.”

LSD GIVES BACK
We pride ourselves on not only being excellent at work, but also being excellent people.
WARNING: Working with LSD may become addictive.

Contact

We are ready and waiting to chat with you.

HEAD OFFICE

602 Mount Pleasant Rd
Toronto, ON
M4S 2M8

Check out our WOW!

(Win of the Week)