WE ARE LSD

A New
Generation
of Smart

who is lsd?

LSD is an independent, full service consulting, marketing and communications agency with a strong focus in pharma, healthcare and cannabis.

… an extension of your team

For over 15 years LSD has been recognized as the best in the business with unmatched problem solving, strategic thinking, and always delivering with excellence.

OUR MANTRA

On time, every time, with excellence.

CAPABILITIES

LSD delivers high quality strategy, creative and execution through a process that combines first rate problem solving, decision making and project management capabilities, with a team that is bold, dynamic, creative and fun.

Strategy

The heart of everything we do.

Creative

Strategy brought to life.

Execution

Bringing it all home.

What we offer:

Strategic Planning & Projects

Portfolio Planning
Corporate Planning
Brand Planning
Functional Area Planning
Competitive Gaming
Value Story Development
Virtual Meetings

New Product Planning & Launches

New Product Evaluation
Launch Plans
Launch Meetings

Advisory Boards & Medical Education

Advisory Boards
Strategic Facilitation & Reporting
Content Development
Medical Writing
Scientific Exchanges
Virtual Meetings

Brand Development & Adaptation

Corporate & Brand Identity
Global Brand Adaptation
Brand Book Development
Brand Story Development
Logo Development

Digital & Multimedia Capabilities

Website Development
Email Blasts
Interactive Digital Tools
SEO
Social Media
Video production
Webinars
Podcasts
Animations

Sales & Marketing Tools

Creative Campaigns
Interactive Tools
Conference Materials
Booth Design & Execution
eDetail Aids & Tools
Print Brochures & Materials

Patient Support & Educational Materials

Patient Testimonials
Starter Kits & Support Kits
Patient Brochures
Disease Education Tools
Dosing Reference Cards
PSP Projects

Live Events & Conferences

National Sales Meeting
Corporate Events
Launch Meetings
Conference Management
Panel Discussions & Interactive Tools

PAAB & ASC Proficiency

We are experts and can help guide you through this tricky process.

FIND OUT WHAT MAKES US DIFFERENT

LSD IS RIGHT FOR YOU WHEN

Grey Matter Matters

CLIENTS

We’ve got a long history of great relationships.
We get it, we do it, we deliver it.
We make it easy for you.

TESTIMONIALS: LSD Makes PEOPLE HAPPY

“I have had the good fortune and pleasure of working directly with Lita and her team for almost 20 years. I can say with confidence that Lita is one of the most knowledgeable and strategic life sciences partner I have ever worked with.”

If you want to hear more glowing testimonials first hand, get in touch and we will connect you with one of our clients who can answer your questions directly.

If we haven’t been part of Your past oR present. . .

. . . WE can be part of your future.

SUCCESS STORIES

We help a wide variety of amazing clients execute strategies that drive results, gain insights and leave a lasting impression.

Below are three different clients, three different areas of focus, all amazing results.

CASE STUDY

Success with Strategy

A bold strategy starts with a very deep understanding of the business challenge at hand!

LEARN MORE

CASE STUDY

Success with Creativity

‘Creative’ creative results in meaningful and impactful branding for programs, not just products!

LEARN MORE

CASE STUDY

Success with Execution

A holistic approach adds significant value and synergy across every project deliverable!

LEARN MORE

How can we help?

Connect with us to learn about what we’ve done and the successes we can build together.

LET'S CHAT

OUR TEAM

Small; In a Big Way.

We’re a tight-knit team who work seamlessly together. All of us are hands-on and care deeply; we punch above our weight taking serious pride in what we do.

Fast, efficient, bold and unafraid to ask the difficult questions, the LSD team will work with you to achieve amazing results (and have some good fun).

Our Core Client-Facing Team

LITA GLASSMAN

Founder & President

MELISSA FLORENCE

Senior Director & VP of Strategic Planning

JESSIE BENOLIEL

Senior Director & VP of Strategy

Julia Finlay

Creative Director

Seana Rubie

Director of Copy & Editorial Services

Martine Taylor

Healthcare Marketing & Strategy Consultant

Maria Munoz del Moral

Director of Finance & Operations

Caroline Brysting

Account Director & Senior Strategist

Riley Dipucchio

Operations Manager

Victoria Alfano

Account Manager & Medical Copywriter

Inna Valchuk

Art Director

Joshua mamaril

Art Director

LITA GLASSMAN

Founder & President

MELISSA FLORENCE

Senior Director & VP of Strategic Planning

JESSIE BENOLIEL

Senior Director & VP of Strategy

Julia Finlay

Creative Director

SEANA RUBIE

Director of Copy & Editorial Services

Martine Taylor

Healthcare Marketing & Strategy Consultant

MARIA MUNOZ DEL MORAL

Director of Finance & Operations

Caroline Brysting

Account Director & Senior Strategist

RILEY DIPUCCHIO

Operations Manager

Victoria Alfano

Account Manager & Medical Copywriter

Inna Valchuk

Art Director

Joshua mamaril

Art Director

The Rest of our Team

Editorial Director & Medical Editor – Wendy
Creative Supervisor & Designer – Erin
Design Studio Director – Keith

Post Production Supervisor – Alexis
3D Designer – James
Onsite Supervisor & Print Production – Terry

Senior Video Editor – Stan
Senior Video Producer – JP
Proofreader – Rebecca

LSD GIVES BACK

We pride ourselves on not only being excellent at work, but also being excellent people.

WARNING: Working with LSD may become addictive.

LSD Cannabis

Built on 35 years of success in pharma land, with a name like LSD, it was inevitable we would get into Cannabis

LEARN MORE

Contact

We are ready and waiting to chat with you.

HEAD OFFICE

602 Mount Pleasant Rd
Toronto, ON
M4S 2M8

EMAIL US!

Check Out Our WOW! (Win of the Week)

I have had the good fortune and pleasure of working directly with Lita and her team for almost 20 years. I can say with confidence that Lita is one of the most knowledgeable and strategic life sciences partner I have ever worked with. Her deep understanding of the biopharma environment along with her excellent facilitation skills enabled our teams to develop and deliver superior quality strategic and tactical plans. She has an outstanding ability to work across therapeutic areas with excellent knowledge of the industry and the inner workings of the Canadian regulatory/payor environment. An asset for any company looking to launch, grow and improve its capabilities.

If you want to hear more glowing testimonials first hand get in touch and we will connect you with one of our clients who can answer your questions directly.

LET'S CHAT!

CASE STUDY

Success with
Strategy

A Bold Strategy starts with a very deep understanding of the business challenge at hand.

HOW

LSD, as the strategic partner of this major pharmaceutical company, strongly recommended zigging, while the rest of the global organization zagged.

WHY

Because we took a longer 3-5 year view of the market and the competitive landscape and determined the long play was based on zigging.

RESULT

5 years after a very successful launch of the brand, the product has remained the market leader in the Canadian landscape. Additionally, Canada has also held onto the number 1 position of competitive market share across all global affiliates, while the vast majority of the other affiliates have lost that leadership position to the competition.

CASE STUDY

Success with
Creative

‘Creative’ creative can result in meaningful and impactful branding around programs, not just product

WHAT

The treatment paradigm in a specific disease area was rooted in legacy treatment goals.

While there had been numerous attempts to evolve the treatment paradigm with educational programs and other projects, what they were missing was a simple visual representation that was both easy to understand and able to capture a new way of thinking.

HOW

LSD took a strategic concept and added creative branding, which was then ingrained in all instances of external communications, promotional materials and educational decks.

RESULT

The campaign that was created in Canada was picked up globally – not just by the parent company, but by external stakeholders that helped change the overall treatment paradigm.

CASE STUDY

Success with
Execution

A holistic approach adds significant value and synergy across project deliverables!

WHAT

What’s common in rare diseases is the need to blend promotion, education, digital outreach and advocacy together, to ensure the right patient had access to the right information at the right time. LSD, as the agency of record for a major pharmaceutical company, developed and executed a cohesive plan that touched all aspects of commercialization.

HOW

From interacting with key opinion leaders, to touching patients directly, working with their advocacy groups, and creating educational outreach, there was one cohesive story woven through everything that drove towards early intervention.

RESULT

Heightened awareness about a rare disease, faster linkage to care for potential patients, and enhanced pathways for accessing treatment.

A passionate communicator and problem solver, Lita has clocked over 35 years in the pharmaceutical industry; from commercial Vice President of the biotech giant, Amgen Canada, to leading her own strategic agency – LSD. From the beginning, and for over 15 years, LSD has partnered with some of the most successful biotech and pharma start-ups and giants alike, to help them make important and challenging strategic decisions. When she is ‘in’, she is ‘all in’ and won’t rest until the client is happy. Her mantra is smart, strategic solutions… on time, every time, with excellence.

“Working hard IS playing hard if you love what you do.”

CONTACT

416-671-5066

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Lita

There is no problem or challenge that can’t be solved. With over 8 years of experience at LSD, Melissa combines her knowledge of pharmaceuticals with her logical yet out of the box thinking. As an analytical thinker, Melissa remains focused on delivering strategic solutions, regardless of the project. With her experience and success to date, she is now mentoring the next generation of excellence at LSD. Prior to LSD, Melissa studied Communications with a focus on Science. She’s always up for a challenge and won’t stop until she finds the right solution for each and every client.

“If you can dream it, you can do it.” – Walt Disney

CONTACT

416-209-9128

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Melissa

There isn’t anything Jessie won’t say no to. If you want something done with speed, accuracy and a splash of pizazz, she is just a phone call away. Jessie has been with LSD for over 7 years, and has worked across multiple therapeutic areas and has lead numerous projects. With a passion for problem-solving and smart, strategic solutions, Jessie loves tackling anything thrown her way. Prior to LSD, Jessie worked in Marketing & Advertising at a telecommunications company after graduating from the Ivey School of Business. In her role as Senior Director, she is leading the next generation at LSD to become critical thinkers and deliver smart, strategic solutions, with their own splash of pizzaz.

“You’ve got to get up every morning with determination if you’re going to go to bed with satisfaction.”

CONTACT

416-995-5026

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Jessie

Work hard, have fun, make a difference. Julia is dedicated to providing user-friendly solutions to visual identity problems. At LSD, she is focused on helping clients reach their strategic goals by crafting value-based designs in digital and print. Julia studied Graphic Design and User Experience at George Brown College. She is always working to bring new ideas and technologies to the table.

“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.” – Charles Eames

CONTACT

647-281-5390

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Julia

Seana has worked in the pharmaceutical communications industry for over 20 years, first as a “suit”, helping pharma clients move their business forward, then as a medical writer, effectively communicating to an array of audiences from paediatrics to specialists. During this time, Seana has written in just about every therapeutic category, mastering the fine art of navigating regulatory processes, PAAB, and ASC along the way. Seana enjoys pushing the boundaries of creativity, while still respecting industry regulations and remaining true to a brand’s promise.

“We rise by lifting others”
– Robert Ingersoll

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Seana

Martine is a global healthcare marketing strategist with a passion for shaping successful brands and improving patient outcomes.

With over 20 years’ experience in the healthcare arena, she has held senior leadership roles that span inline/pipeline marketing for numerous blue-chip pharmaceutical, biotech and medical device companies.

Her breadth and depth of experience includes strategic & brand planning, lifecycle management, multiple product launches, global campaigns, digital marketing and medical communications, across a broad range of therapeutic classes, targeting multidisciplinary HCPs, patients & consumers and spanning international geographies.

Martine has a proven record of accomplishment for developing innovative, customer-centric, integrated solutions across complex and diverse mandates that shape and profitably grow healthcare brands. A true strategic thinker with tenacity, passion and drive, to not only achieve results, but to exceed client service expectations.

“I believe in working hard in silence to let success be heard.”

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Martine

Maria is an Accounting and Finance professional with an Honour’s BA in Administrative Studies and a CPA, CGA. Apparently, she was born to be an accountant, already counting and ordering her toys as a child, and worked her way up from bookkeeper to her current position. She continues to be passionate about numbers and balancing the books, carrying out every task, big or small, with determination and attention to detail. She is very excited about contributing to the ongoing growth and success of LSD.

“To love what you do and feel that it matters, how could anything be more fun?” – Katherine Graham

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Maria

Our most recent addition to the LSD team, Caroline comes to us from Copenhagen, Denmark, with her Scottish accent as she’s recently graduated with a Masters in Marketing from the University of Edinburgh. She’s our hard-working consultant, eager to apply her incredible attention to detail to all aspects of client work. Her goals at LSD are to work collaboratively with clients to help achieve their strategic goals. She enjoys brainstorming ideas for brand plans and promotional materials, always looking at long-term value.

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” – Bruce Lee.

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Caroline

Get the job done fast, get the job done right. There is nothing more important to Riley than executing on a project in an efficient manner while making sure the client is always happy with the end product. With experience in Wealth Management as well as the direct assistant to the CEO of a cannabis company, Riley brings a young and fresh mindset to the LSD team. His expertise in everything digital plus his great people skills allows him to connect with clients on a personal basis. With a business background graduating from Western University, Riley is eager to solve any strategic problem that comes his way.

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” ― Winston Churchill

CONTACT

416-409-5950

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Riley

Victoria’s bench strength actually starts at the bench. Having pursued a Master’s Degree in Biology and Molecular Genetics from Queen’s University, Victoria is one of those unique people who not only loves science, but is also intrigued and fascinated by the marketing industry. Her background in scientific writing will be a key resource to help LSD create compelling and engaging messages while accurately
representing scientific studies and information.

“What matters isn’t storytelling. What matters is telling a true story well.” – Ann Handley

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Victoria

With a keen eye for the smallest details and seeing the whole picture simultaneously, Inna can bring outstanding work into everything she does. With endless curiosity about the world, graphic design, and crafts, she constantly seeks new challenges and adventures. Her goal at LSD is to use her knowledge and experiences gained through various sources to create the best possible outcomes for clients.

“Where there is a will, there is a way.” – Pauline Kael

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Inna

Inline-skating, longboarding, and cycling; name a place and he’ll be there one way or another. Joshua has an insatiable curiosity that has led him to explore the world of computers, photography, and graphic design. He is also an observer who loves to analyze all things design-related and learn what made them beautiful and successful. With a keen interest in typography and editorial, his goal at LSD is to use everything he has learned to create functional yet pleasing designs.

“Can it be done better?” – Jerry Lemelson

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Joshua

LSD CANNABIS

HIGH’R us NOW
AND TELL ALL
YOUR BUDZ

Built on 35 years of success in pharma land, with a name like LSD, it was inevitable we would get into Cannabis

Strategy

With unmatched marketing expertise, we are here to help you develop kick-ass strategies that will position your organization uniquely in this ever crowded space.

We know the rules and know how to work within them, all while pushing the boundaries.

CREATIVE

If you’ve seen one bud, you’ve seen them all. Our creative approach is to identify untapped ways of describing and showcasing your brands.

And if you don’t have a brand yet, wait to see what we can create for you.

EXECUTION

We deliver a full spectrum of assets from websites to marketing materials to social media campaigns and even live events.

Our integrated approach makes it easy for you andmemorable for your consumers.

OUR OFFERINGS

We work in both the medical and recreational spaces.

STRATEGIC PLANNING

BRAND & CONTENT DEVELOPMENT

UNIQUE MARKETING TOOLS

SOCIAL MEDIA STRATEGY & EXECUTION

CORPORATE & BRAND COMMUNICATIONS

PUBLIC RELATIONS

OPERATIONS MANAGEMENT & PRODUCT CALLS

REGULATORY CONSULTING & EXECUTION

WEBSITE DEVELOPMENT

LAUNCH STRATEGY DEVELOPMENT & LAUNCH EVENTS

Our WOW

(Win of the Week)

Pranav Saha

“I wanted to reach out and let you know that the series of educational videos on Thalassemia that we created together are a big hit. The annual Cooley's Anemia Foundation Conference was last month, and it was great to meet patients and families in person again. It also inspired me to re-post the videos: I posted the videos to YouTube and shared them with a few global Thalassemia Facebook groups. I wanted to share with you that the feedback has been phenomenal. Thanks again for the investment you made in helping tell this story!” ( Sept. 15, 2021 )

Julie Aggio

“I wanted to personally thank LSD for the tremendous contribution to our important launch. You provided unparalleled strategic guidance and support. Your tenacity, commitment and relentless efforts to overcome one barrier after another has been truly remarkable. You are a force to be reckoned with, and we are lucky to have you in our corner. Your wealth of experience and knowledge within the industry undoubtably helped propel us to where we are today. I personally learned so much from you and it has been an honour to work alongside you on this project. It’s unbelievable how many things the team juggled and managed throughout this project, ensuring that we met all our aggressive timelines. From relentlessly targeting stakeholders for ad board/meeting attendance to facilitating numerous amounts of contracts/agreements, managing all the details for many meetings, branding, and the creation of all our tools. You truly brought exceptional project management skills to this initiative. We threw a lot at you and you always managed to deliver with exceptional quality.” ( Sept. 7, 2021 )

Omer Ariburnu

“Through a series of strategic meetings, LSD was able to move a large team with differing perspectives to consensus efficiently. While everyone’s voice was heard, we did not get ‘stuck’ on any one point and the LSD process enabled us to keep moving forward. It was notable that goals and objectives for each meeting were clearly identified, that meeting times were respected and never went overtime, and the summary notes were complete and effective in setting us up for the next interaction. All in all, good work by the LSD team.” ( Aug. 17, 2021 )

Digital Health Award

LIBERTYVILLE, IL — The Health Information Resource Centerˢᵐ announced the winners in the spring session of its 23rd annual Digital Health Awards® which honors the world’s best digital health resources. The competition, which is held twice yearly, featured 65 categories in the following entry classifications: Web-based Digital Health; Mobile Digital Health Resources; Personal Digital Health Devices / Wearables; Digital Health Media / Publications; Digital Health — Social Media; and Connected Digital Health. A panel of 53 experts in digital health media served as judges and selected gold, silver, bronze, and merit winners from more than 700 entries. ( Spring 2021 )

Glenn Myers

“I’ve had the absolute pleasure of working with LSD The Agency on different projects related to oncology pharmacy practice. I am reassured when LSD is involved in an educational initiative because of their attention to detail and desire to provide a quality service. LSD is consistently at the top of their game by providing professional and comprehensive insight which supports the education needs of our oncology pharmacy profession. Their extensive experience working with the pharmacy profession is evident through their ability to problem solve and see things from the perspective of the pharmacy team. I look forward to working with LSD far into the future.” ( Jul. 24, 2021 )

Chris Fournier

“We received many positive comments about both the content and look/feel of the deck. I would like to say a huge thank you to you and the team at LSD for the work you did on this project. We know you put in a lot of time and care to deliver what we were looking for and we are truly grateful.” ( Jul. 29, 2021 )

Digital Health Awards

Spring 2021

“LIBERTYVILLE, IL — The Health Information Resource Centerˢᵐ announced the winners in the spring session of its 23rd annual Digital Health Awards® which honors the world’s best digital health resources. The competition, which is held twice yearly, featured 65 categories in the following entry classifications: Web-based Digital Health; Mobile Digital Health Resources; Personal Digital Health Devices / Wearables; Digital Health Media / Publications; Digital Health — Social Media; and Connected Digital Health. A panel of 53 experts in digital health media served as judges and selected gold, silver, bronze, and merit winners from more than 700 entries.”

Omer Ariburnu

Biogen

Aug. 17, 2021

PRANAV SAHA

Thalassemia patient

Sept. 15, 2021

“I wanted to reach out and let you know that the series of educational videos on Thalassemia that we created together are a big hit. The annual Cooley’s Anemia Foundation Conference was last month, and it was great to meet patients and families in person again. It also inspired me to re-post the videos: I posted the videos to YouTube and shared them with a few global Thalassemia Facebook groups. I wanted to share with you that the feedback has been phenomenal. Thanks again for the investment you made in helping tell this story!”

GLENN MYERS BScPharm, ACPR, RPH

Horizon Health Network

Jul. 24, 2021

Chris Fournier

Apobiologix

Jul. 29, 2021

Julie Aggio

Sept. 7, 2021

“I wanted to personally thank LSD for the tremendous contribution to our important launch.

You provided unparalleled strategic guidance and support. Your tenacity, commitment and relentless efforts to overcome one barrier after another has been truly remarkable. You are a force to be reckoned with, and we are lucky to have you in our corner. Your wealth of experience and knowledge within the industry undoubtably helped propel us to where we are today. I personally learned so much from you and it has been an honour to work alongside you on this project.

It’s unbelievable how many things the team juggled and managed throughout this project, ensuring that we met all our aggressive timelines. From relentlessly targeting stakeholders for ad board/meeting attendance to facilitating numerous amounts of contracts/agreements, managing all the details for many meetings, branding, and the creation of all our tools. You truly brought exceptional project management skills to this initiative. We threw a lot at you and you always managed to deliver with exceptional quality.”

WE ARE LSD

who is lsd?

CAPABILITIES

Strategy

Creative

Execution

Strategic Planning & Projects

New Product Planning & Launches

Advisory Boards & Medical Education

Brand Development & Adaptation

Digital & Multimedia Capabilities

Sales & Marketing Tools

Patient Support & Educational Materials

Live Events & Conferences

PAAB & ASC Proficiency

CLIENTS

SUCCESS STORIES

CASE STUDY

Success with Strategy

CASE STUDY

Success with Creativity

CASE STUDY

Success with Execution

OUR TEAM

LITA GLASSMAN

MELISSA FLORENCE

JESSIE BENOLIEL

Julia Finlay

Seana Rubie

Martine Taylor

Maria Munoz del Moral

Caroline Brysting

Riley Dipucchio

Victoria Alfano

Inna Valchuk

Joshua mamaril

LITA GLASSMAN

MELISSA FLORENCE

JESSIE BENOLIEL

Julia Finlay

SEANA RUBIE

Martine Taylor

MARIA MUNOZ DEL MORAL

Caroline Brysting

RILEY DIPUCCHIO

Victoria Alfano

Inna Valchuk

Joshua mamaril

LSD Cannabis

Contact

HEAD OFFICE

CASE STUDY

Success with Strategy

HOW

WHY

RESULT

CASE STUDY

Success with Creative

WHAT

HOW

RESULT

CASE STUDY

Success with Execution

WHAT

HOW

RESULT

ABOUT LITA

CONTACT

ABOUT MELISSA

CONTACT

ABOUT JESSIE

CONTACT

ABOUT JULIA

CONTACT

ABOUT SEANA

CONTACT

ABOUT MARTINE

CONTACT

ABOUT MARIA

CONTACT

Success with
Strategy

Success with
Creative

Success with
Execution