As CEO and Founder of LSD The Agency, Lita built the agency from a clear belief: healthcare brands deserve strategy-first thinking, exceptional execution, and a team that delivers excellence, always. Recognizing a gap in the industry for truly high-caliber, accountable partnership, she created LSD to raise the bar on how strategic work gets done.
A passionate communicator and natural problem solver, Lita brings more than 40 years of pharmaceutical experience to every engagement. Her career spans senior commercial leadership, most notably as Vice President at Amgen Canada, to building and leading LSD into the trusted strategic partner it is today.

Since its founding, LSD has worked alongside some of the most successful biotech and pharma start-ups and industry leaders, helping teams navigate complexity and make the decisions that shape brands, pipelines, and outcomes. When Lita is in, she’s all in – driving momentum, elevating the work, and ensuring every client feels supported from start to finish. Her mantra is simple: smart, strategic solutions – on time, every time, with excellence.

“If you want to stay relevant, you must continue to learn, grow and adapt” – As quoted by me… a 40 year veteran in the same space.

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Lita

As the President of LSD The Agency, Jessie Benoliel is the driving force behind the agency’s strategic direction, sharp execution, and signature flair. With over 15 years in the healthcare industry, Jessie brings deep expertise across multiple therapeutic areas, leading complex, high-impact engagements with a trademark blend of speed, precision, and creativity. Jessie thrives on solving tough challenges and building smart, strategic solutions that push boundaries and exceed expectations. Her leadership style is grounded in mentorship – developing the next generation of critical thinkers who lead with confidence. Known for her energy, sharp instincts, and can-do mindset, Jessie doesn’t believe in limits – only possibilities; and she’s trusted to lead when it matters most.

“The path to success is simple: bite off more than you can chew, and then figure out how to chew it.”

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Jessie

As Chief Content Officer at LSD The Agency, Melissa leads the development and execution of strategic content, translating complex client visions into clear direction with strong storytelling, and measurable results. With over 15 years of experience in the pharmaceutical industry, she brings a rare balance of meticulous attention to detail and innovative thinking to solve intricate business challenges.

Melissa’s expertise spans the full product lifecycle, from high-stakes launches to shaping long-term, on-market strategy across multiple therapeutic areas. A disciplined problem-solver with a sharp analytical lens, she partners closely with clients to navigate complexity, overcome strategic hurdles, and drive product success.

Melissa is passionate about mentoring the next generation of critical thinkers and maintaining an uncompromising standard of excellence across every project.

“If you can dream it, you can do it.” – Walt Disney

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Melissa

Work hard, have fun, make a difference. Julia is a strategic thinker, creative problem solver, and relentless advocate for the user experience. She’s dedicated to helping clients achieve their goals through solutions that are as effective as they are impactful. At LSD, she leads the charge on omni-channel campaigns, content-rich websites, symposiums, and educational tools—bringing clarity, impact, and intention into every touchpoint.

As LSD’s fearless creative leader, Julia thrives on collaboration, guiding cross-functional teams toward bold ideas and smart, strategic solutions. Passionate about mentorship, she creates the conditions for creativity to flourish and innovation to thrive. She leads with heart, designs with purpose, and always puts the user first.

“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.” – Charles Eames

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Julia

A technologist at heart and strategist by nature, Jocelyn brings a rare blend of technical depth, leadership acumen, and calm-in-the-chaos energy to her role as Director of Technology and Strategy at LSD. With an Honours Bachelor of Computing and Mathematics and a Project Management Professional (PMP) certification, she has spent years leading engineering teams and solving complex problems across the tech industry. At LSD, she operates at the intersection of technology and strategy—translating business goals into scalable solutions that move fast and work smart.

Known for her methodical thinking and relentless curiosity, Jocelyn thrives in high-velocity environments where ambiguity is the norm and innovation is the mandate. Whether she’s architecting technical frameworks or untangling strategic puzzles, her love of systems and problem-solving drives everything she does. Grounded, empowering, and always several steps ahead, she guides cross-functional teams with clarity and intention—turning complexity into clarity and chaos into momentum.

“Be delusional enough to believe it’s possible. Be disciplined enough to prove yourself right.” – Kobe Bryant

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Jocelyn

Strategically driven and execution-minded, Jordyn is known for her strategic excellence, strong project leadership, and ability to help clients navigate the evolving pharmaceutical and healthcare landscape on a global scale. She translates complex insights into clear, actionable strategy and brings deep experience across Oncology, Ophthalmology, Virology, and Rare Diseases, as well as above-brand initiatives spanning health equity and advocacy.

Recognized for her thoughtful, insight-driven approach, Jordyn excels at asking the right questions – especially with allied healthcare professionals – to uncover unmet needs and identify high-impact opportunities. With a proactive, detail-oriented leadership style, she ensures every engagement and launch is not only well-planned, but positioned for lasting success.

“The gap between where you are and where you want to be is the work you’re willing to do.”

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Jordyn

Victoria is a strategic leader and problem solver dedicated to delivering innovative solutions and driving success for her clients. She is known for embracing new challenges, bringing structure and momentum to complex work, and helping teams navigate obstacles with clarity and confidence. With a Master’s degree in Biology, Victoria brings a powerful combination of scientific expertise, a strong work ethic, and a sharp strategic lens to every project.

Her therapeutic expertise spans Virology, Oncology, and Rare Diseases, and she has a proven track record of leading Global product launches from ideation through to execution. Passionate about making a tangible impact, Victoria thrives on turning challenges into opportunities and helping clients achieve meaningful outcomes – always bringing genuine enthusiasm and a can-do mindset to every engagement.

“The best way to predict the future is to create it.” – Peter Drucker

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Victoria

Maria is a designated CPA with an Honours BA in Administrative Studies and a trusted finance leader at LSD The Agency. Combining deep technical expertise with strategic oversight, she plays a central role in strengthening the agency’s financial health, operational discipline, and long-term growth. Her career – spanning from foundational accounting to senior financial leadership – is defined by precision, accountability, and a commitment to excellence. Beyond the numbers, Maria brings clarity and confidence to decision-making, ensuring financial integrity and strong execution underpin every success.

“The only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do” — Steve Jobs

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Maria

Seana has worked in pharmaceutical communications for over 25 years – first in client services, then as a medical writer distilling complex science into clear, compelling stories. Seana has worked in nearly every therapeutic category, mastering the fine art of navigating regulatory and review processes in both Canada and abroad. As Director of Medical Content, she is known for her ability to push creative boundaries while respecting industry regulations, ensuring our work is both strategically smart and scientifically sound. Passionate about mentorship and collaboration, Seana is driven by the belief that the strongest ideas emerge when teams are supported, challenged, and inspired to deliver nothing short of excellence.

“Great work is created by teams who trust the process – and each other.” – As quoted by me…and lived by our team

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Seana

Geetika is a strategic medical communications professional who transforms complex science into compelling, actionable content. With a PhD in Neuroscience and experience across North American and global accounts, she combines scientific rigor with creative problem-solving to deliver work that is both accurate and strategically powerful. Her expertise spans Oncology, Neurology, Rare Diseases, and Mental Health, developing everything from advisory board reports and patient education materials to promotional campaigns and digital content.

Grounded in deep scientific knowledge, structured thinking, and meticulous attention to regulatory compliance, Geetika is known for her organization, solutions-oriented approach, and dependable project leadership. She brings a strong commitment to quality, a genuine passion for mentorship, and a drive to deliver work that makes a lasting impact.

“I dream. Sometimes I think that’s the only right thing to do.” ― Haruki Murakami, Sputnik Sweetheart

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Geetika

Riley brings a dynamic, results-oriented mindset to the team, with a sharp focus on operational excellence and scalable growth. Known for turning complex challenges into efficient, sustainable solutions, he has a proven history of optimizing workflows and driving impactful, cost-effective initiatives. A data-driven strategist with a relentless commitment to innovation and continuous improvement, Riley fosters a collaborative, high-performance culture at LSD. With his leadership and expertise, LSD is fully equipped to exceed client expectations and tackle any challenge head-on.

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” ― Winston Churchill

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Riley

Abbi is a passionate design expert dedicated to creating inclusive, accessible experiences that resonate with people from all backgrounds, identities, and abilities. With a deep commitment to human-centered design, she crafts thoughtful, user-friendly solutions that prioritize empathy, connection, and clarity. Abbi’s work is especially focused on uplifting underrepresented communities, ensuring that everyone feels seen, heard, and empowered through design. Her mission is simple but powerful: to make the digital and physical worlds more welcoming and equitable for all.

“Learn the rules like a pro, so you can break them like an artist.” – Pablo Picasso

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Abbi

With a background in architecture, Lorena brings a structural lens to everything she designs. She has a passion for building websites that are as functional as they are visually striking. Her work is guided by UX principles and a deep focus on clarity – transforming complex ideas into digital experiences that invite, guide, and connect.

She believes good design is not about doing more; it is about doing just enough, beautifully.

“Less is more.” – Ludwig Mies van der Rohe

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Lorena

Having an undergraduate degree in Biochemical Engineering and a masters degree in Innovation Management, Jillian has always been keen to use her sound scientific understanding to drive business decisions. She joined LSD in 2024 with many years of experience in commercial analytics and consulting in the pharmaceutical industry. Jillian’s background, relentless patient focus, and attention to detail is the perfect recipe to support clients in their strategic solutions.

“We are what we repeatedly do. Excellence, then, is not an act but a habit.” – Aristotle

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Jillian

Jaclyn brings a strong scientific foundation and strategic mindset to tackle complex commercialization and product launch challenges. Passionate about expanding access to life-changing medicines, she focuses on bringing breakthrough treatments to underrepresented communities across the globe.

With experience across a broad range of therapeutic areas, Jaclyn has a particular interest in first-in-class molecules and advanced cell and gene therapies. Prior to her time at LSD, Jaclyn earned a Master of Science in Microbiology and Immunology, where she researched the spread of antibiotic-resistant infections. She applies this analytical expertise to help clients navigate the path to market, offering keen problem-solving skills and a sharp eye for strategy.

“Today is your opportunity to build the tomorrow you want.” – Ken Poirot

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Jaclyn

Gillian transforms scientific complexity into high-impact strategic opportunity. With a PhD and Master’s in Physiology and Neuroscience, she brings a rigorous, evidence-based lens to LSD, bridging the gap between intricate clinical data and commercial success.

As a seasoned strategist, Gillian’s expertise spans the entire product lifecycle. She is a specialist in navigating the unique challenges of first-to-market therapies and launches, while also driving growth and relevance for established in-market brands. A natural problem-solver fueled by an innate curiosity, Gillian ensures her clients’ ambitions are met with innovative, future-proof strategies. She is driven by a singular mission: leveraging her deep scientific background to improve patient lives and create a lasting, positive impact on the global healthcare landscape.

“The important thing is not to stop questioning. Curiosity has its own reason for existence.” – Albert Einstein

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Gillian

Highly organized and deadline-driven, Maia ensures every project runs seamlessly and lands with precision, efficiency, and impact. Known for balancing multiple priorities with ease, she approaches challenges with curiosity, intention, and a solutions-focused mindset. Maia is deeply committed to client satisfaction and building a seamless, supportive experience from start to finish. With a strong growth mindset and a passion for driving excellence in healthcare, Maia is instrumental in delivering meaningful, high-quality outcomes.

“It always seems impossible until it’s done – Nelson Mandela

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Maia

Phoebe brings a multifaceted background in clinical research, national health funding systems, and hospital-based critical care research to her role at LSD. As part of the Strategy & Account Management team, she pairs a strong analytical lens with a solutions-driven mindset to help clients navigate complexity, uncover opportunity, and move work forward with clarity and confidence. Guided by a deep commitment to healthcare equity, Phoebe approaches every challenge with curiosity, collaboration, and purpose—delivering thoughtful, impactful work designed to create lasting change.

“What you do makes a difference, and you have to decide what kind of difference you want to make.” — Jane Goodall

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Phoebe

Mattise is a driven, energetic Project Manager on LSD’s Strategy & Account Management team, bringing a strong scientific foundation and a deeply patient-centric mindset to every project. With a Bachelor’s degree in Biology and Pharmacology from McMaster University and experience across biologics marketing, patient support, and clinical research, she brings a well-rounded perspective of the healthcare journey.

Her experience supporting patients in accessing essential therapies fuels her commitment to real-world impact. Known for her collaborative spirit, clarity, and enthusiasm, Mattise brings focus, momentum, and a solutions-oriented approach to help clients move their brands forward with confidence.

“Never a failure, always a lesson” – Rihanna

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Mattise

Our Team

We’re a tight-knit team who work seamlessly together. All of us are hands-on and care deeply; we punch above our weight taking serious pride in what we do.

Fast, efficient, bold and unafraid to ask the difficult questions, the LSD team will work with you to achieve amazing results (and have some good fun).

Lita
Glassman

CEO & Founder

more

Jessie
Benoliel

President

more

Melissa
Florence

Chief Content Officer

more

Julia
Finlay

Creative Director

more

Lita
Glassman

CEO & Founder

more

Jessie
Benoliel

President

more

Melissa
Florence

Chief Content Officer

more

Julia
Finlay

Creative Director

more

Jocelyn
Smith

Director of Technology
and Strategy

more

Victoria
Alfano

Senior Director, Strategy & Account Management

more

Jordyn
Smith

Senior Director, Strategy & Account Management

more

Maria Munoz
del Moral

Director of Finance & Operations

more

Seana
Rubie

Director, Medical Content

more

Geetika
Phukan

Senior Medical Writer

more

Riley
Dipucchio

Manager of Technology & Operations

more

Abbiandreina
Angola

Art Director &
UX Designer

more

Lorena
Baracho

Senior Graphic &
Web Designer

more

Jillian
Elman

Senior Manager, Strategy & Account Management

more

Jaclyn
Diamond

Senior Manager, Strategy & Account Management

more

Gillian
Stern

Senior Manager, Strategy & Account Management

more

Maia
Auerbach

Account Manager

more

Phoebe
McAuley

Project Manager

more

Mattise
Ng

Project Manager

more

I have had the good fortune and pleasure of working directly with Lita and her team for almost 20 years. I can say with confidence that Lita is one of the most knowledgeable and strategic life sciences partner I have ever worked with.

President & CEO, Pharmaceutical Company

It’s unbelievable how many things the team juggled and managed throughout this project, ensuring that we met all our aggressive timelines. From relentlessly targeting stakeholders for ad board meeting attendance to facilitating numerous amounts of contracts agreements, managing all the details for many meetings, branding, and the creation of all our tools.

Manager, Product Marketing

ABOUT LITA

CONTACT

ABOUT JESSIE

CONTACT

ABOUT MELISSA

CONTACT

ABOUT JULIA

CONTACT

ABOUT JOCELYN

CONTACT

ABOUT JORDYN

CONTACT

ABOUT VICTORIA

CONTACT

ABOUT MARIA

CONTACT

ABOUT SEANA

CONTACT

ABOUT GEETIKA

CONTACT

ABOUT RILEY

CONTACT

ABOUT ABBI

CONTACT

ABOUT LORENA

CONTACT

ABOUT JILLIAN

CONTACT

ABOUT JACLYN

CONTACT

ABOUT GILLIAN

CONTACT

ABOUT MAIA

CONTACT

ABOUT PHOEBE

CONTACT

ABOUT MATTISE

CONTACT

Our Team

LitaGlassman

JessieBenoliel

MelissaFlorence

JuliaFinlay

LitaGlassman

JessieBenoliel

MelissaFlorence

JuliaFinlay

JocelynSmith

Victoria Alfano

JordynSmith

Maria Munozdel Moral

SeanaRubie

GeetikaPhukan

RileyDipucchio

AbbiandreinaAngola

LorenaBaracho

JillianElman

JaclynDiamond

GillianStern

MaiaAuerbach

PhoebeMcAuley

MattiseNg

I have had the good fortune and pleasure of working directly with Lita and her team for almost 20 years. I can say with confidence that Lita is one of the most knowledgeable and strategic life sciences partner I have ever worked with.

Lita
Glassman

Jessie
Benoliel

Melissa
Florence

Julia
Finlay

Lita
Glassman

Jessie
Benoliel

Melissa
Florence

Julia
Finlay

Jocelyn
Smith

Victoria
Alfano

Jordyn
Smith

Maria Munoz
del Moral

Seana
Rubie

Geetika
Phukan

Riley
Dipucchio

Abbiandreina
Angola

Lorena
Baracho

Jillian
Elman

Jaclyn
Diamond

Gillian
Stern

Maia
Auerbach

Phoebe
McAuley

Mattise
Ng