A passionate communicator and problem solver, Lita has clocked over 35 years in the pharmaceutical industry; from commercial Vice President of the biotech giant, Amgen Canada, to leading her own strategic agency – LSD. From the beginning, and for over 15 years, LSD has partnered with some of the most successful biotech and pharma start-ups and giants alike, to help them make important and challenging strategic decisions. When she is ‘in’, she is ‘all in’ and won’t rest until the client is happy. Her mantra is smart, strategic solutions… on time, every time, with excellence.

“Working hard IS playing hard if you love what you do.”

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

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There isn’t anything Jessie won’t say no to. If you want something done with speed, accuracy and a splash of pizazz, she is just a phone call away. Jessie has been with LSD for over 7 years, and has worked across multiple therapeutic areas and has lead numerous projects. With a passion for problem-solving and smart, strategic solutions, Jessie loves tackling anything thrown her way. Prior to LSD, Jessie worked in Marketing & Advertising at a telecommunications company after graduating from the Ivey School of Business. In her role as Senior Director, she is leading the next generation at LSD to become critical thinkers and deliver smart, strategic solutions, with their own splash of pizzaz.

“You’ve got to get up every morning with determination if you’re going to go to bed with satisfaction.”

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

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Work hard, have fun, make a difference. Julia is dedicated to providing user-friendly solutions to visual identity problems. At LSD, she is focused on helping clients reach their strategic goals by crafting value-based designs in digital and print. Julia studied Graphic Design and User Experience at George Brown College. She is always working to bring new ideas and technologies to the table.

“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.” – Charles Eames

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

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Victoria’s bench strength actually starts at the bench. Having pursued a Master’s Degree in Biology and Molecular Genetics from Queen’s University, Victoria is one of those unique people who not only loves science, but is also intrigued and fascinated by the marketing industry. Her background in scientific writing will be a key resource to help LSD create compelling and engaging messages while accurately
representing scientific studies and information.

“What matters isn’t storytelling. What matters is telling a true story well.” – Ann Handley

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

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Jordyn is LSD’s newest team member and brings a unique perspective to the team as a result of her diverse experience. After pursuing a Masters of Science at Western University in the Cardiorespiratory Health Sciences Lab, Jordyn jumped into entrepreneurship and gained vast experience in sales, marketing and management as she built a brand from the ground up. Jordyn started her next chapter with LSD to integrate her scientific knowledge with her experience and bring unique solutions to clients.

“The only way of finding the limits of the possible is by going beyond them into the impossible.” – Arthur C. Clarke

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

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Maria is an Accounting and Finance professional with an Honour’s BA in Administrative Studies and a CPA, CGA. Apparently, she was born to be an accountant, already counting and ordering her toys as a child, and worked her way up from bookkeeper to her current position. She continues to be passionate about numbers and balancing the books, carrying out every task, big or small, with determination and attention to detail. She is very excited about contributing to the ongoing growth and success of LSD.

“To love what you do and feel that it matters, how could anything be more fun?” – Katherine Graham

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

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Seana has worked in the pharmaceutical communications industry for over 20 years, first as a “suit”, helping pharma clients move their business forward, then as a medical writer, effectively communicating to an array of audiences from paediatrics to specialists. During this time, Seana has written in just about every therapeutic category, mastering the fine art of navigating regulatory processes, PAAB, and ASC along the way. Seana enjoys pushing the boundaries of creativity, while still respecting industry regulations and remaining true to a brand’s promise.

“We rise by lifting others”
– Robert Ingersoll

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

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Get the job done fast, get the job done right. There is nothing more important to Riley than executing on a project in an efficient manner while making sure the client is always happy with the end product. With experience in Wealth Management as well as the direct assistant to the CEO of a cannabis company, Riley brings a young and fresh mindset to the LSD team. His expertise in everything digital plus his great people skills allows him to connect with clients on a personal basis. With a business background graduating from Western University, Riley is eager to solve any strategic problem that comes his way.

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” ― Winston Churchill

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

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Jillian has joined LSD with over three years of experience in commercial analytics and consulting in the pharmaceutical industry. Having pursued an undergraduate degree in Biochemical Engineering and a masters degree in Innovation Management, Jillian has always been keen to use her sound scientific understanding to drive business decisions. She is so excited to use her prior experience, innate attention to detail, and relentless patient focus to support clients in their strategic solutions.

“We are what we repeatedly do. Excellence, then, is not an act but a habit.” – Aristotle

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

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Jaclyn brings a strong background in scientific understanding and a creative mindset to LSD. She joined the LSD team after completing her Master of Science in Microbiology and Immunology studying how bacterial infections spread through the body. Jaclyn works across a diverse range of therapeutic areas and uses her natural problem-solving ability to intertwine strategy into all of her projects.

“Today is your opportunity to build the tomorrow you want.” – Ken Poirot

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

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Meet Peter, a Humber College Design Graduate who loves all things design. With a keen eye for detail and a creative mindset, Peter thrives on turning ideas into visually stunning graphics. From logos to websites, he brings a unique touch to every project, using his skills to create designs that are both functional and aesthetically pleasing. Throughout his career, he has worked with a wide range of clients and industries, crafting stunning visual identities, user-friendly interfaces, and engaging marketing collateral that not only meet but exceed expectations.

“Love the life you live. Live the life you love.”
– Bob Marley

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

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With a background in Art and Graphic Design from Venezuela, Abbi brings a unique artistic flair to the LSD team. Constantly seeking innovative and unconventional approaches, Abbi is dedicated to crafting designs for the users. Her extensive experience spans various industry domains, including children’s book illustrations, branding, technical architectural drawing and UX design. Abbi thrives in fast-paced environments, viewing each project as an opportunity for growth and exploration in the realm of user experience. Her unwavering commitment to excellence ensures that no project is left behind, as she seamlessly integrates her artistic background with a keen understanding of user interactions to deliver exceptional and user-centric design solutions.

“Learn the rules like a pro, so you can break them like an artist.” – Pablo Picasso

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

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Gillian has both a Masters degree and PhD in Physiology and Neuroscience, and brings her strong research background and problem-solving mentality to LSD. As part of the Accounts team, Gillian brings new ideas and strategic thinking to help her clients achieve their ambitions. Having always had a curious mind, she combines her unique passion for science with her drive to positively impact the healthcare landscape.

“Science and everyday life cannot and should not be separated.”
– Rosalind Franklin

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

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After earning her Bachelor of Design at OCAD University, Natasha has been heavily involved in designing for the arts and culture industry, as well as local non-profits. Throughout her years, Natasha had the incredible opportunity to design graphics for large-scale exhibitions across the GTA, along with many print and digital campaigns in Toronto.

With experience designing in a variety of mediums and a genuine love of designing with purpose, Natasha is excited to make a positive impact with LSD!

“Good art inspires; Good design motivates.” – Otl Aicher

CONTACT

602 Mt Pleasant Road
Toronto, ON, M4S 2M8

Email Natasha

Our Team

We’re a tight-knit team who work seamlessly together. All of us are hands-on and care deeply; we punch above our weight taking serious pride in what we do.

Fast, efficient, bold and unafraid to ask the difficult questions, the LSD team will work with you to achieve amazing results (and have some good fun).

Lita
Glassman

Founder & President

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Melissa
Florence

VP, Strategy and Account Management

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Jessie
Benoliel

VP, Strategy and Account Management

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Julia
Finlay

Creative Director

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Victoria
Alfano

Director, Strategy and Account Management

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Jordyn
Smith

Director, Strategy and Account Management

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Maria Munoz
del Moral

Director of Finance & Operations

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Seana
Rubie

Director of Copy & Editorial Services

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Riley
Dipucchio

Operations Manager

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Jillian
Elman

Senior Manager, Strategy and Account Management

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Jaclyn
Diamond

Senior Manager, Strategy and Account Management

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Peter
Kyriazis

Senior Graphic and Web Designer

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Abbiandreina
Angola

Graphic and User Experience Designer

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Gillian
Petroff

Manager, Strategy and
Account Management

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Natasha
Mirosavljevic

Graphic Designer

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Lita
Glassman

Founder & President

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Melissa
Florence

VP, Strategy and Account Management

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Jessie
Benoliel

VP, Strategy and Account Management

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Julia
Finlay

Creative Director

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Victoria
Alfano

Director, Strategy and Account Management

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Jordyn
Smith

Director, Strategy and Account Management

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Maria Munoz
del Moral

Director of Finance & Operations

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Jillian
Elman

Senior Manager, Strategy and Account Management

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Seana
Rubie

Director of Copy & Editorial Services

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Riley
Dipucchio

Operations Manager

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Jaclyn
Diamond

Senior Manager, Strategy and Account Management

more

Peter
Kyriazis

Senior Graphic and Web Designer

more

Abbiandreina
Angola

Graphic and User Experience Designer

more

Gillian
Petroff

Manager, Strategy and
Account Management

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Natasha
Mirosavljevic

Graphic Designer

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I have had the good fortune and pleasure of working directly with Lita and her team for almost 20 years. I can say with confidence that Lita is one of the most knowledgeable and strategic life sciences partner I have ever worked with.

President & CEO, Pharmaceutical Company

It’s unbelievable how many things the team juggled and managed throughout this project, ensuring that we met all our aggressive timelines. From relentlessly targeting stakeholders for ad board meeting attendance to facilitating numerous amounts of contracts agreements, managing all the details for many meetings, branding, and the creation of all our tools.

Manager, Product Marketing

ABOUT LITA

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ABOUT JESSIE

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ABOUT JULIA

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ABOUT VICTORIA

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ABOUT JORDYN

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ABOUT MARIA

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ABOUT SEANA

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ABOUT RILEY

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ABOUT JILLIAN

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ABOUT JACLYN

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ABOUT PETER

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ABOUT ABBI

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ABOUT GILLIAN

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ABOUT NATASHA

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Our Team

LitaGlassman

MelissaFlorence

JessieBenoliel

JuliaFinlay

VictoriaAlfano

JordynSmith

Maria Munozdel Moral

SeanaRubie

RileyDipucchio

JillianElman

JaclynDiamond

PeterKyriazis

AbbiandreinaAngola

GillianPetroff

NatashaMirosavljevic

LitaGlassman

MelissaFlorence

JessieBenoliel

JuliaFinlay

VictoriaAlfano

JordynSmith

Maria Munozdel Moral

JillianElman

SeanaRubie

RileyDipucchio

JaclynDiamond

PeterKyriazis

AbbiandreinaAngola

GillianPetroff

NatashaMirosavljevic

I have had the good fortune and pleasure of working directly with Lita and her team for almost 20 years. I can say with confidence that Lita is one of the most knowledgeable and strategic life sciences partner I have ever worked with.

Lita
Glassman

Melissa
Florence

Jessie
Benoliel

Julia
Finlay

Victoria
Alfano

Jordyn
Smith

Maria Munoz
del Moral

Seana
Rubie

Riley
Dipucchio

Jillian
Elman

Jaclyn
Diamond

Peter
Kyriazis

Abbiandreina
Angola

Gillian
Petroff

Natasha
Mirosavljevic

Lita
Glassman

Melissa
Florence

Jessie
Benoliel

Julia
Finlay

Victoria
Alfano

Jordyn
Smith

Maria Munoz
del Moral

Jillian
Elman

Seana
Rubie

Riley
Dipucchio

Jaclyn
Diamond

Peter
Kyriazis

Abbiandreina
Angola

Gillian
Petroff

Natasha
Mirosavljevic