CASE STUDY
Success with
Execution
A holistic approach adds significant value and synergy across project deliverables!
WHAT
What’s common in rare diseases is the need to blend promotion, education, digital outreach and advocacy together, to ensure the right patient had access to the right information at the right time. LSD, as the agency of record for a major pharmaceutical company, developed and executed a cohesive plan that touched all aspects of commercialization.
HOW
From interacting with key opinion leaders, to touching patients directly, working with their advocacy groups, and creating educational outreach, there was one cohesive story woven through everything that drove towards early intervention.
RESULT
Heightened awareness about a rare disease, faster linkage to care for potential patients, enhanced pathways for accessing treatment.
