CASE STUDY

Success with
Strategy

A Bold Strategy starts with a very deep understanding of the business challenge at hand.

HOW

LSD, as the strategic partner of this major pharmaceutical company, strongly recommended zigging, while the rest of the global organization zagged.

WHY

Because we took a longer 3-5 year view of the market and the competitive landscape and determined the long play was based on zigging.

RESULT

5 years after a very successful launch of the brand, the product has remained the market leader in the Canadian landscape. Additionally, Canada has also held onto the number 1 position of competitive market share across all global affiliates, while the vast majority of the other affiliates have lost that leadership position to the competition.

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LSD CANNABIS

HIGH'R us NOW
AND TELL ALL
YOUR BUDZ

Built on 35 years of success in pharma land, with a name like LSD, it was inevitable we would get into Cannabis

Strategy

With unmatched marketing expertise, we are here to help you develop kick-ass strategies that will position your organization uniquely in this ever crowded space.

We know the rules and know how to work within them, all while pushing the boundaries.

CREATIVE

If you’ve seen one bud, you’ve seen them all. Our creative approach is to identify untapped ways of describing and showcasing your brands.

And if you don’t have a brand yet, wait to see what we can create for you.

EXECUTION

We deliver a full spectrum of assets from websites to marketing materials to social media campaigns and even live events. Our integrated approach makes it easy for you andmemorable for your consumers.

OUR OFFERINGS

We work in both the medical and recreational spaces.

STRATEGIC PLANNING

BRAND & CONTENT DEVELOPMENT

UNIQUE MARKETING TOOLS

SOCIAL MEDIA STRATEGY & EXECUTION

CORPORATE & BRAND COMMUNICATIONS

PUBLIC RELATIONS

OPERATIONS MANAGEMENT & PRODUCT CALLS

REGULATORY CONSULTING & EXECUTION

WEBSITE DEVELOPMENT

LAUNCH STRATEGY DEVELOPMENT & LAUNCH EVENTS

CASE STUDY

Success with
Execution

A holistic approach adds significant value and synergy across project deliverables!

WHAT

What’s common in rare diseases is the need to blend promotion, education, digital outreach and advocacy together, to ensure the right patient had access to the right information at the right time. LSD, as the agency of record for a major pharmaceutical company, developed and executed a cohesive plan that touched all aspects of commercialization.

HOW

From interacting with key opinion leaders, to touching patients directly, working with their advocacy groups, and creating educational outreach, there was one cohesive story woven through everything that drove towards early intervention.

RESULT

Heightened awareness about a rare disease, faster linkage to care for potential patients, and enhanced pathways for accessing treatment.

CASE STUDY

Success with
Creative

'Creative' creative can result in meaningful and impactful branding around programs, not just product

WHAT

The treatment paradigm in a specific disease area was rooted in legacy treatment goals.

While there had been numerous attempts to evolve the treatment paradigm with educational programs and other projects, what they were missing was a simple visual representation that was both easy to understand and able to capture a new way of thinking.

HOW

LSD took a strategic concept and added creative branding, which was then ingrained in all instances of external communications, promotional materials and educational decks.

RESULT

The campaign that was created in Canada was picked up globally – not just by the parent company, but by external stakeholders that helped change the overall treatment paradigm.

CASE STUDY

Success with
Strategy

A Bold Strategy starts with a very deep understanding of the business challenge at hand.

HOW

LSD, as the strategic partner of this major pharmaceutical company, strongly recommended zigging, while the rest of the global organization zagged.

WHY

Because we took a longer 3-5 year view of the market and the competitive landscape and determined the long play was based on zigging.

CASE STUDY

Success with Strategy

HOW

WHY

RESULT

LSD CANNABIS

Strategy

CREATIVE

EXECUTION

STRATEGIC PLANNING

BRAND & CONTENT DEVELOPMENT

UNIQUE MARKETING TOOLS

SOCIAL MEDIA STRATEGY & EXECUTION

CORPORATE & BRAND COMMUNICATIONS

PUBLIC RELATIONS

OPERATIONS MANAGEMENT & PRODUCT CALLS

REGULATORY CONSULTING & EXECUTION

WEBSITE DEVELOPMENT

LAUNCH STRATEGY DEVELOPMENT & LAUNCH EVENTS

CASE STUDY

Success with Execution

WHAT

HOW

RESULT

CASE STUDY

Success with Creative

WHAT

HOW

RESULT

CASE STUDY

Success with Strategy

HOW

WHY

RESULT

Success with
Strategy

Success with
Execution

Success with
Creative

Success with
Strategy